The dating app experiment is over, and the results are in: it didn’t work. Singles spent years swiping, matching, and messaging, only to end up right back where they started: frustrated, burned out, and single.

The problem was never you. Dating apps are designed to keep you on the app, not to get you into a relationship. Their business model depends on your failure. Every successful relationship is a lost customer. Match Group, the parent company of Tinder, Hinge, and Match.com, openly states in their SEC filings that their revenue depends on user engagement, not user success.

Guys all around are cracking beers in excitement over joining Bethenny Frankel’s service. Finally, someone gets it. Finally, someone with real credentials is stepping in to fix this broken, miserable dating landscape.

Her stance against matchmakers is brave. A woman like her having disdain for a female-dominated industry such as matchmaking is courageous and heroic, which is what America is all about. Her credibility is unmatched. We’re talking about a woman who built her empire on Real Housewives of New York and the Skinnygirl brand.

In my matchmaking practice, I’ve begun incorporating 67 principles into how I evaluate potential matches. It’s not about whether someone posts 67 on social media, it’s about whether they demonstrate the underlying dynamics.