God Bless Bethenny Frankel

Bethenny Frankel as seen in those Real House Wives Shows

Bethenny Frankel is saving dating and mankind.

Guys all around are cracking beers in excitement over joining Bethenny Frankel’s service. Finally, someone gets it. Finally, someone with real credentials is stepping in to fix this broken, miserable dating landscape.

Her stance against matchmakers is brave. A woman like her having disdain for a female-dominated industry such as matchmaking is courageous and heroic, which is what America is all about. Her credibility is unmatched. We’re talking about a woman who built her empire on Real Housewives of New York and the Skinnygirl brand. She stands for a higher way of living, not like those scum matchmakers who have to work with clients directly, build databases painstakingly over years, and function in a dating-app-dominated world where singles are burned out and skeptical. Matchmakers are out here grinding, dealing with rejection, managing expectations, navigating the brutal reality that most people’s dating preferences don’t align with what’s actually available, but Bethenny? She’s above all that.

Two Real Housewives of New York City for the Price of One. Simply a Christmas Miracle.

Bethenny feels that matchmakers don’t get enough quality singles into their networks. Coming from her, that means a lot. She understands quality. She’s built an entire brand around it.

Guys have loved her previous literary and cinematic works: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting, The SkinnyGirl Dish: Easy Recipes for Your Naturally Thin Life, Skinnydipping, the audiobook The Skinnygirl Rules, and the transcendent DVD Body by Bethenny. These are the texts that have guided men through their darkest hours. When a guy is sitting alone on a Friday night wondering why dating feels impossible, he doesn’t turn to therapy or self-reflection, he turns to A Place of Yes: 10 Rules for Getting Everything You Want Out of Life. That’s real help.

Dudes enjoying their Skinnygirl margs while watching the Jets

The single men of the world are particularly grateful for Frankel creating a pre-packaged cocktail line named Skinnygirl Margarita in 2009, the foundational product for Skinnygirl Cocktails. Because if there’s one thing single men have been desperately seeking, it’s a low-calorie margarita with their dating advice. Nothing says “I understand your pain” like a 100-calorie cocktail in a bottle. Matchmakers spend hours interviewing clients, understanding their values, their trauma, their patterns, but has any matchmaker ever offered a skinny marg? I didn’t think so.

Frankel has such solid principles of business ethics, as we know from her selling Skinnygirl shapewear, apparel, and accessories on the Home Shopping Network. She developed a Skinnygirl cookware line sold at TJMaxx and Marshalls stores, which premiered in 2021. When you think “relationship expert,” you think “discounted cookware at TJMaxx.” When you think “someone who understands the depths of human connection and loneliness,” you think “shapewear on QVC at 2 AM.”

The woman knows branding. The woman knows scale. And most importantly, the woman knows that matchmakers are scammers charging clients thousands of dollars for personalized service, while she, a beacon of integrity, is only charging $1,200 for her “connection” membership and $50 for “community” membership through “The Core” dating solution.

Let’s be clear: matchmakers are scammers because they charge for their time, expertise, and the years they’ve spent building networks. Bethenny is a hero because she charges for… well, also her time and brand, but it’s different because she has a Skinnygirl brand that just came out with a low calorie, fat free, zero sugar, Zesty Balsamic Avocado oil salad dressing; simply the work of a modern deity. Do you see the distinction? It’s subtle, but it’s there.

Bethenny Frankel is not only saving dating but also salads.

Matchmakers work in the trenches. They hear “I want someone 6'2”, makes $200K, looks like Ryan Gosling, but also is emotionally available and wants kids immediately” and they don’t laugh, they try to manage expectations gently while still advocating for that person. They get bad reviews when they can’t produce miracles. They work in an industry where success is hard to scale because it requires actual human effort, actual rapport, actual understanding of people’s psychology and compatibility. It’s messy. It’s hard. It’s often thankless.

But Bethenny? She’s got a solution that’s revolutionary. She’s created a platform that will surely solve all the problems that plague modern dating: the loneliness, the burnout, the commodification of human connection, by charging people to join a community. Genius. Why didn’t matchmakers think of that? Oh wait, they did. It’s called literally what matchmakers do, except matchmakers actually vet people, actually make introductions, actually follow up, actually give a shit whether their clients find someone.

But Bethenny has reach. She has brand power. She has cookware at Marshalls. What do matchmakers have? Just years of experience, real relationships with clients, databases they’ve built through blood, sweat, and tears, and a genuine understanding that dating is hard and most people need real help, not a $50 community membership.

I hope we can all be like Bethenny Frankel someday and expel the evil matchmakers from this Earth. Because what singles really need isn’t someone who understands them, coaches them, advocates for them, and works tirelessly to find them a compatible partner. What they need is a celebrity with a margarita brand telling them that for $1,200, they too can find love. Or at least community. Or at least a recipe for naturally thin living.

Bethenny Frankel’s accurate depiction of matchmakers.

So God bless Bethenny Frankel. She’s doing the Lord’s work.

And to all the matchmakers out there getting one-star reviews because someone’s soulmate didn’t materialize in three dates, building networks person by person with no venture capital and no celebrity endorsements; you’re welcome to join The Core for $50. Maybe you’ll learn something.